Affluent Clothing Co. is a New York City based company formed by two friends who became brothers and strive to achieve their goals and fulfill their aspirations. Growing up in the 80's and 90's the fashion and underground street culture had a profound impression on the founders. They decided to introduce a brand that embodied the elegance and sophistication of the art and design world, without compromising the exclusive nature of the street art culture. We hope that the Affluent brand conveys our vision as the company continues to grow. We would like to thank our customers for their invaluable support.

The turtle is symbolic of longevity, endurance and strength. It is believed that turtles represent protection, wisdom and good fortune. The foundation of Affluent Clothing Co. was built on these solid principles. Let's consider the classic tale of the turtle and hare. The hare is certain he can win a race against a turtle (which makes sense at first) But the turtle, being relentless and determined to never give up.... well, you know how the story ends. Affluent Clothing Company has taken this fable and made it into a simple and meaningful ingredient for everyday living. It’s not how you start its how you finish!